𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝘃𝗶𝗲𝘄 𝗼𝗻 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗲𝘃𝗲𝗻𝘁𝘀?

Like live events, we know the virtual world has seen some hideous executions that should have never made it to the tiny screen.

On the flip side, there are a lot of virtual events that have provided a eureka moment, leaving some of us wondering why we needed a pandemic to realise that this is a medium that should co-exist as a support to a live event delivery.

Regardless of being live or virtual, it comes down to the experience. Our audiences rightly expect a seamless journey, they should be stimulated and come away feeling like they have spent their time wisely.

As a brand owner you need to set out your stall in such a way that it is self-navigating and the users get to the content they want without a marathon of clicks, all of which is wrapped into an engaging experience.

The Printing Expo team has come from the exhibition world, and we feel that we have successfully morphed the trade show experience into a virtual environment which is believable.

Virtual is with us and will undoubtably stay with is in one form or another and we need embracing it as a (not so new) new member of the family who has a seat at the table.

If you've not had a demo of the platform or not even visited Printing Expo, then you can't comment on virtual exhibitors, so click www.printing-expo.online and take a look what's possible.